As with typography, strategic and consistent use of color can be a significant factor in the creation of a powerful and cohesive identity. Beyond the signature logo colors, a full palette of colors is available for use in a variety of design contexts.

School Colors

The Pantone Matching System is the definitive international reference for selecting, specifying, matching and controlling ink colors. The PMS, CMYK, HTML and RGB colors are designed to match as closely as possible across various forms of media. Whenever possible, use PMS 2965 as a spot color. More information about the Pantone system can be found here

PMS 2965 U
CMYK: 96, 46, 18, 51
RGB: 20, 47, 70
HEX: #142F46

Opacity: 18%

PMS 7406 U
CMYK: 1, 17, 93, 3
RGB: 245, 196, 0
HEX: #F5C400

Opacity: 25%

Primary Color Palette

The primary color palette has been developed to complement the official University colors. They can be used alone or in various color combinations

PMS Warm Gray 3 U
CMYK: 9, 11, 13, 20
RGB: 193, 184, 175
HEX: #C1B8AF

Opacity: 25%

PMS 646 U
CMYK: 72, 31, 3, 12
RGB: 93, 137, 180
HEX: #5D89B4

Opacity: 15%

PMS 152 U
CMYK: 0, 66, 100, 0
RGB: 231, 115, 36
HEX: #E77324

Opacity: 20%

PMS 1805 U
CMYK: 5, 96, 80, 22
RGB: 179, 40, 45
HEX: #B3282D

Opacity: 18%

PMS 383 U
CMYK: 29, 3, 99, 19
RGB: 170, 174, 55
HEX: #AAAE37

Opacity: 18%

PMS 356 U
CMYK: 80, 3, 93, 17
RGB: 0, 121, 52
HEX: #007934

Opacity: 13%

PMS 7517 U
CMYK: 11, 78, 100, 50
RGB: 137, 67, 28
HEX: #89431C

Opacity: 15%

Using the Symbol as a Graphic Element

The symbol may be used as a graphic element or watermark to enhance the design and reinforce the La Sierra University brand. Approved color options and opacity settings are indicated above.