The School of Business offers students an engaging experience in marketing. All of our professors hold Master's Degrees or above, and have extensive professional experience in the field. Our curriculum prepares students for a number of applicable careers with a real-world focus on learning and the course experience. Our faculty and staff are always interested in meeting new and potential marketing students. Learn more about and contact any of our marketing professors on our faculty/staff page.
What is Marketing?
Marketing is an essential function of every business in every industry. It deals with the relationship between products and/or services and the consumers in the marketplace which access them. A common assumption is that marketing is the advertising or public relations arm of an organization. While these are certainly included, marketing involves every step in the life cycle of a product or service, including research and development, testing, rollout, promotion, feedback, and more.