Tom and Vi Zapara School of Business

Marketing

With its healthy projected job growth and diverse array of options for specialization, marketing represents one of the most exciting fields in business. From managing overall marketing strategies for an business, to handling public relations, to forming and managing sales and business-to-business (B2B) accounts and processes, the work of marketers can make or break a business in a competitive environment.

What is Marketing?
Marketing is an essential function of every business in every industry. It deals with the relationship between products and/or services and the consumers in the marketplace which access them. A common assumption is that marketing is the advertising or public relations arm of an organization. While these are certainly included, marketing involves every step in the life cycle of a product or service, including research and development, testing, rollout, promotion, feedback, and more.

What Can I Do with a Degree in Marketing?
Many students graduating with degrees in Marketing enter careers in advertising, marketing, promotions, public relations, and sales. Whether you have an interest in research, the excitement of landing a new sales account, or managing the development of a brand, a rewarding career path is waiting for well-motivated and prepared students.

For the most current occupational information regarding marketing and other careers, including required education and median salary amounts, we recommend you visit O*NET OnLine, a very useful website created for the U.S. Department of Labor. You may also click here for the latest information on careers in marketing from the U.S. Bureau of Labor Statistics.

What Level of Education is Required for Careers in Marketing?
While careers in marketing are expected to increase, competition for management-level positions will reward candidates with a combination of education and experience. A bachelor’s or master’s degree in marketing or related area, combined with job or internship experience is highly recommended.

What Makes Marketing a Good Choice for College Students?
Marketing is what ties everything together in business. Most businesses function by compartmentalizing materials, resources, research and development, accounting, planning, and more. Marketers use all of these areas of business to increase the capacity of the business to compete in the marketplace and build relationships with consumers. If you enjoy working with strategy, new ideas, and interaction with others, marketing could be a good choice for you.

What Should I Look for in an Marketing Degree Program?
The world today has plenty of workers with degrees in business, including marketing. And it takes much more than just a degree to compete with them. Employers today want employees not only competent in their field but who can communicate effectively, work in and lead teams, and are able to observe and analyze a situation to quickly identify the best solution. You won’t find this experience in just any degree program.

The best business education should include two important standards: (1) Everything you learn should be useful in the world right now, not just twenty years ago or “someday in your future career.” (2) You should be given the opportunity to put what you learn to the test. Many universities offer excellent lessons in business theory. Others offer a more training-based education. Very few can offer you both.



Marketing at La Sierra University

The School of Business offers students an engaging experience in marketing. All of our professors hold Master's Degrees or above, and have extensive professional experience in the field. Our curriculum prepares students for a number of applicable careers with a real-world focus on learning and the course experience. Our faculty and staff are always interested in meeting new and potential marketing students. Learn more about and contact any of our marketing professors on our faculty/staff page.

Is La Sierra University a Good Choice for Marketing Students?
Absolutely. In our School of Business, we believe that the value of your education is found in how you can use it right now. So we not only hire professors with the highest level of education available in their respective fields, we find those who are also active in research, publications, consulting work, and other opportunities for active engagement in marketing. By the time you graduate from La Sierra University with a degree in marketing, we want you to already have valuable experience not only in the standards and practices of this field, but in acting as a leader, a team-member, an effective communicator, a sharp analyst, and an ethical decision-maker.

How Large is the Marketing Program?
In our School of Business, we believe in the value of small class-sizes combined with highly engaged professors. We limit the maximum enrollment of each of our marketing courses to thirty students or fewer, allowing our professors to work closely with each student, maximizing their potential for learning. In addition, each of our professors holds regular office hours, a time for students to meet with them for assistance, questions, advice, or even to learn of networking or career opportunities. There is nothing that delights our professors more than students interested in their own growth.

Are There Opportunities/Activities Available Outside of the Classroom?
Yes. We strongly believe in the value of engagement outside of the classroom. All students are given opportunities to apply what they learn in the classroom in useful ways to our local and global community. Whether it be through community engagement in our Service-Learning courses, student-led projects in our Students in Free Enterprise (SIFE) Team, events and activities with our highly active business club and other student groups on campus, our students learn through experience.

We also work actively to engage students in job and internship opportunities. The fact that La Sierra University lies in the fastest growing county in the state and a city known for its affinity to business provides our students with excellent prospects for local work and internship opportunities. Our annual Meet the Firms Night event stands as one such opportunity for students to meet and network with potential employers.

How Should Future Marketing Students Prepare for College?
One of the most common mistakes potential business students make is assuming that the study of business is only for those who “enjoy math” or “working with numbers.” Today’s employers need students with strong communication, leadership, critical thinking, and analytical ability. As a university, we seek well-rounded students with these same characteristics. And based on current trends across the United States, students who put extra effort into their written and oral communication skills before college end up in high demand.



Program Outline

View a printable .pdf of our Program Outline.



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