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President charts roadmap for growth, culture shift during academic year kickoff
Held Sept. 16 and 17, the two-day morning meetings, designed to bring employees together each year before the start of school, also featured institutional updates from Provost April Summitt announcing new academic programs, an associate provost’s position for diversity, equity and inclusion, new faculty, academic advising changes, and recognition of academic community outreach efforts. English professor Lora Geriguis led an accreditation assessment session and activity and Human Resources Director Elina Bascom presented faculty and staff employment milestone awards, announced new benefit opportunities and presented an electric scooter raffle prize by riding it across the stage.
Recognitions were also given to former interim president Richard Osborn, as well as to Lawrence Geraty, president emeritus, both of who provided guidance as Arthur moved into his new role.The meetings began each day with devotional talks respectively by Iki Taimi, lead pastor of the La Sierra University Church and Jason Decena, campus chaplain.
"There’s a great thing happening at La Sierra University and the world should know that it’s happening here." -- President Christon Arthur
On the first day, Dr. Bradford Newton, president of the Pacific Union Conference of Seventh-day Adventists and chair of La Sierra’s board of trustees welcomed employees back to campus with a short talk that gave insights into experiences in his youth moving from public school to an Adventist school where Sabbath observance and certain lifestyle values were the norm. “When we grow up with it, sometimes we don’t realize the gift that we have,” Newton said, adding, “but we have a great gift, and you are that gift,” people who make a difference in the key moments of a young person’s trajectory.
In closing he noted, “I just want to tell you how much I appreciate you. La Sierra is a home where I feel when I come here, I’m with people who understand what it means to have a church tent that is big [enough] to embrace the diversity of who we are.”
During his address on Sept. 16, Arthur also unveiled plans for investments in marketing by launching a search for a vice president of strategic marketing and communications, of the university’s receipt of another Title V grant, the extension of full tuition benefits to hourly staff members as well as a decision to form a staff senate that will incorporate staff voices into the university’s shared governance model. He called for a shift in the university’s culture to one that recognizes its unique, high value and that embraces all people. As part of a culture of service and action, Arthur also called on campus members to strive to serve the university’s publics from a position of service at the convenience of constituents.
“There’s a great thing happening at La Sierra University and the world should know that it’s happening here,” Arthur said.
Arthur prefaced his address by first leading faculty and staff in an exercise called a ‘Healing Circle’ designed to promote wellbeing and connectedness. “Pain is a shared human experience,” Arthur said. “We should take a moment and pause and do some reflection of how we try to make sense of our own pain. Whatever that painful situation might be, we should take a moment to try to process that.”
Guided by prompts displayed on monitors, faculty and staff wrote short, anonymous messages on sticky notes that reflected on challenges and triumphs as well as stressors they have encountered in the workplace and throughout their lives over the past year and beyond. They were also asked to reflect on ways they could replenish energy levels, support each other and engage in self-advocacy going into the new school year. The sticky notes were placed on two walls labeled ‘Hurts’ and on a central wall labeled ‘Healing.’
Arthur segued into the exercise with insights into the resolute faith of Horatio Spafford, composer of the hymn “It is Well with My Soul,” written in the wake of the loss of his four young children and the destruction of his business; he recounted a story about a traumatizing and pivotal moment of discrimination experienced at a young age by Stacey Abrams, former Georgia state representative and gubernatorial candidate.
“Pain is a shared human experience and in a sense we are all wounded by it,” Arthur said.
Arthur also drew inspiration from Exodus 19:6 in which God called upon Israel as they left Egypt to become a kingdom of priests rather than warriors, fighters, or champions. “Let’s reclaim the priesthood,” he said, “priests who care, priests who bridge, priests who mediate, priests who comfort …Let us be a community of priests. Why? Because we are all wounded healers. Let us get in the habit of using healing as part of that priesthood ministry.”
Following the healing circle exercise, Arthur quoted President Lyndon B. Johnson – “’Men and women of all races are born with the same range of abilities, but ability is not just a product of birth. Ability is stretched or stunted by a hundred unseen forces.’
“Keep in the mind that the students whom we serve, they have the same range of brilliance,” Arthur said. “It’s just that some of us were exposed to activities and environments that will cause our brilliance to begin shining at a very early age and others were exposed to environments that were the cause for their brilliance to be stunted. There is no student at La Sierra University who does not have the flame of brilliance within. I challenge us today to produce environments in our classrooms … in the spaces where students will interact with us, produce environments where those flames might burn brightly.”
Arthur continued by noting inspirational moments and highwater marks that had transpired during his first weeks of the presidency: In July, pastors from around the Southeastern California Conference of Seventh-day Adventists gathered in Arthur’s office to pray God’s blessings over him and anoint him; In August, California State Treasurer Fiona Ma toured the campus with State Senator Richard Roth and La Sierra leadership. Ma met with Arthur and other university leaders afterward to discuss potential funding opportunities. She expressed to Arthur her strong positive impressions of the school and its faith-based values, including its vegetarian cuisine.
“Sometimes we’re apologetic when we’re in the presence of others because we’re so accustomed to what we have that we don’t think highly enough of it,” Arthur said. “So my words to you this morning – you don’t know what a good thing you have going [here].”
Arthur also noted the forthcoming U.S. News & World Report 2025 Best Colleges rankings and La Sierra’s anticipated strong placements in social mobility and best value categories. On Sept. 24, the university announced its rankings in the U.S. News & World Report 2025 Best Colleges guide which was released that day. La Sierra University placed at No. 4 for Social Mobility for regional universities in 15 western states, No. 17 for Best Value, and No. 43 overall out of 118 schools.
He also discussed the challenge facing the university of confronting attendance drops which have been occurring against a national backdrop of continued decline in the public’s confidence in higher education.“La Sierra has a differentiated competitive advantage … it is not enough to be different – we have to be differentiated,” Arthur said.
"We, our people, shall rise to meet the challenge." -- President Christon Arthur
La Sierra’s differentiated value is evidenced in part through its high placement for social mobility in U.S. News Best Colleges rankings, he said. “We can combat the trend that the public thinks about us by simply reminding ourselves and others, ‘we are differentiated. When they [students] come to us, we have social mobility impact.”
Drawing a lesson from the worldwide market dominance of Coca-Cola soft drink products, Arthur noted, “Coke does not sell a product, Coke sells an experience. And think about our experience that we have here, and that we haven’t done a good enough job to tell the world of that experience.”
He relayed the desire, in keeping with the university’s strategic plan, for greater innovation and entrepreneurial approaches, new degrees and degree enhancements that prepare students for today’s marketplace as well as internships for all students. He called for investments in a grants office to support faculty research initiatives and additional fundraising for student scholarships.
Quoting legendary management consultant Peter F. Drucker, Arthur noted, “’Culture eats strategy for breakfast.’ We can have an exotic and well-articulated strategic plan. We need to make sure we have a culture that will allow our strategies to track.
“We, our people, shall rise to meet the challenge,” Arthur concluded. “I am looking to working with you, I’m looking forward to this new year. We’ll do great things together.”
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