Lari Mobley

Education:

Ph.D., Management (marketing emphasis). Claremont Graduate University, 2015

MBA, Biola University, 2005

M.A., English. Loma Linda University, 1987

B.A., English. Loma Linda University, 1985, summa cum laude

Bio

Lari Mobley, MBA, PhD, is an Associate Professor of Marketing and Management at La Sierra University. Dr. Mobley has over 20 years of experience working in marketing and advertising agencies, primarily as an account strategist and copywriter. She has been part of several start-up ventures including an advertising agency, a digital printing firm and a kitchen remodeling company. As a marketing strategist she has worked for clients in the education, healthcare, technology, retail and financial services industries.

E-mail:  lmobley@lasierra.edu 
Phone: 951-785-2208
Linkedin: https://www.linkedin.com/in/lari-mobley-mba/ 

Research Interests

• Strategic marketing
• Advertising
• Higher education
• Motivation
• Leadership

Publications

• Mobley, L., Mgrdichian, L., & Lainson, D. (2023). Christian higher education and faith development: Does attending a Christian university actually impact your faith? CBFA Proceedings 2023, R.L. Holbrook, Jr., & M. Day, (Eds.), Lakewood, CO: Christian Business Faculty Association, 2023, 128-162. https://www.cbfa.org/_files/ugd/9d54b2_29fbb4d6f88f4f57bb20a933a72db4c6.pdf
• Lainson, D., & Mobley, L. (2022). Managing retention and motivation throughout the college years: How seniors differ from freshmen and why it matters. Journal of Business Management and Change, 20(2), 88-107.drive.google.com/file/d/1zWUXIcesFg3q6f8pcGdbYHO5ePK_HJAH/view
• Mobley, L., Lainson, D., and Bradley, C. (2016). Marketing students vs. practitioners: Co-creation of value through the lens of generational theory. Summary brief in Reimagining: The Power of Marketing to Create Enduring Value, J.G. Fowler & J. Weiser, (Eds.), Atlanta, GA: Society for Marketing Advances, 2016, 69-70. https://www.societyformarketingadvances.org/_files/ugd/080efa_6a04454e9b6843088f0376a3223a6513.pdf
• Mobley, L. (2015). Openness to co-creation of value through the lens of generational theory. Doctoral dissertation, The Claremont Graduate University. ProQuest Dissertations Publishing. 3704143.https://www.proquest.com/docview/1690277177?pq-origsite=gscholar&fromopenview=true
• Mobley, L. (1987). Christian morality in J.R.R. Tolkien’s Lord of the Rings. Master’s thesis, Loma Linda University. The Scholars Repository@LLU: Digital Archive of Research, Scholarship & Creative Works. 6-1987.scholarsrepository.llu.edu/cgi/viewcontent.cgi